Network marketing is not about about selling a products or earning income.The biggest popular misconception about network marketing is that it's a selling business.But selling is just earning more income.But the point of network marketing is not to become great at selling your particular product or service, let’s be honest, if you’re like most people, you don’t think you are very good at it—there’s only so much income you can earn selling.After all, there are so many hours in the day, right? In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others.The goal is not for you or any other individual to sell a lot of product; it’s for a lot of people to be their own best customer, sell and service to a reasonable number of customers, and recruit and show a lot of other people how to do the same thing.And here’s the reason you want to build that army of independent representatives:Once you do, you know what you’ll have? An asset that generates income for you passive income.
Network marketing is one of the fastest-growing business models in the world today, yet most people still cannot see it. Why not? People might see the product the home-care or wellness products, or the telecom, financial, or legal services but they don’t realize that that isn’t really the business. The real business is not the product, but the networks through which the product travels not Edison’s light bulb, but his electric grid.People still don’t grasp the value of network marketing because it is invisible: It is virtual, not material. You cannot see it with your eyes because there is very little to see. It is a genuine Information-Age business model: To grasp its value, it’s not enough to open your eyes; you need to open your mind. There are no golden arches,no green mermaids beckoning you to come into their place of business. The business of network marketing has exploded throughout the world, yet the masses often still do not see it. Businesses such as General Motors and General Electric are Industrial-Age businesses. Franchises McDonald’s, Subway, The UPS Store, Ace Hardware, and the rest are transition businesses that sprang up to bridge the passage from the Industrial Age into the Information Age.Network marketing businesses are genuine Information-Age businesses, because they deal not with land and materials, factories and employees, but with pure information.As a network marketer, you might think your job is to demonstrate and sell a product. It’s not. Your job is to communicate information, to tell a great story and build a network.
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